Jenn Maer
IDEO
www.ideo.com
Jenn’s career as a storyteller began at age seven when she penned (well, actually, penciled) her first novel. “Shark!” was a 75-page, double-spaced tour de force—the story of a beach town terrorized by a man-eating Great White. In the riveting, Scooby-Dooesque denouement, readers discover the shark’s true identity. He was simply a movie producer casting for authentic sounding screams.
Friends and relatives urged Jenn’s parents to curb her TV consumption.
Since then, she’s worked as an agency account planner — conducting qualitative consumer research — as well as a copywriter. She’s helped tell the stories of clients like HP, Oregon Chai, Microsoft, Michelin, PeopleSoft, Red Envelope, Snapple, and more. Most recently, Jenn was an Associate Creative Director at MRM Worldwide, the interactive arm of McCann Erickson. Her writing has been recognized by The One Show, Clios, John Caples International Awards, and the Bay Area Addys.
Today, Jenn offers brand strategy, storytelling, and project leadership to an equally diverse group of IDEO clients, including Marriott, Nike, Mattel, ConAgra, and The National Campaign to Prevent Teen and Unplanned Pregnancy.
Jenn holds a BA in Women’s Studies (focused on Literature and Anthropology) from Smith College in Northampton, Massachusetts.
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