Cabra Diseño
How Do You Know What You Know? Phase II / Honorable Mention: Health

“How Do You Know What You Know? Phase II” explores gay men’s assumptions regarding the HIV status of their sex partners. The use of bold statements regarding specific assumptions and a provocative visual language aim to ignite discussion and prompt reflection in the target audience. Cabra Diseño + San Francisco AIDS Foundation

do-gooders: Raúl Cabra, Mark Santa Ana, Andy Williams, Ken Probst, Jon Roemer

How Do You Know What You Know? Phase II campaign

2007