Michelle Brook Design / Digital Pond
Back Your Block / Third Place (tied): Community
Back Your Block is a Nike program that recognizes young & active do-gooders in struggling urban communities by awarding them grants to fund their efforts, and organizing volunteer events in their honor. The mark strives to represent equality, tight-knit proximity, and eludes to a city map of neighboring blocks that conceptually branch out in each collateral piece. It has since become a nationwide campaign. Meet Michelle Brook + Back Your Block
do-gooders: Michelle Brook, Boone Speed, Kennedy Grey
