IMAGEHAUS
Open Arms of Minnesota Rebranding Case Study / Third Place : Health & Welfare
The objective of this project was to create a new identity for a non-profit organization that provides meals for individuals with chronic illnesses. The challenge of the project was to create a mark that honored the history of the organization that started as a resource for those living with HIV/AIDS but embraced the expanded range of services.
The identity has been successfully integrated into all parts of the Open Arms organization. Their signage, literature and website all incorporate the new logo and allows room for growth. The new identity also helped them complete a $8.1 million capital campaign for a new building to expand the services they provide.
IMAGEHAUS + Open Arms of Minnesota.
do-gooders:IMAGEHAUS
