MINE™
Realm Charter School Identity / Third Place: Education
REALM is Berkeley’s first and only charter school. The name, an acronym for Revolutionary Education And Learning Movement, was the inspiration for the identity. The school’s founder, Robert Redford Foundation honoree Victor Diaz, outlined a visionary plan for a truly 21st century school. Based around principles of Design Thinking, REALM represents a radical departure from the educational status quo. The student-centered curriculum is heavily community and project-based and was corroboratively developed among faculty, parents, students and community leaders.
The logo embodies this progressive outlook in its use of a flag—a symbol shared by schools and movements. Dramatic black and white imagery and assertive typography further communicate a sense of urgency and departure from the norm.
In a nod to the school’s student-centered learning model, the application includes life-sized photos of actual students on every spread. A “day-in-the-life” timeline runs along the bottom of the pages throughout, giving context to the school’s innovative curriculum.
The exterior jacket doubles as a self-mailing enrollment application: answer a few questions, then fold, staple and drop it in the mail. Every application also contains a pull-out double-sided poster so students can become active participants in the grassroots promotion of the school’s revolutionary ideas.
do-gooders:
Art Director, Designer / Christopher Simmons
Designer / Nathan Sharp
Photographer / Justin Holbrook
