This is My Normal / People’s Choice Nominee
Rule29 collaborated with Wonderkind Studios and Life In Abundance to create “This is My Normal,” a sobering documentary exploring two primary questions: “What is poverty?” and “What is normal?” through the stories and imagery from the slums in Nairobi, Kenya. The concept behind the packaging was to focus on the powerful images of the people and environment of the slums to essentially show how they live on a daily basis. Combining compelling images and line art depicting the environment, the packaging was able to highlight what is truly ‘normal’ in the slums. This Is My Normal (TIMN) was created for those who desire to understand the complexities of poverty in an impactful way—without the travel and expense involved. TIMN has been shown to audiences throughout the world, helping them to do just that.
Creative Director / Justin Ahrens
Designer / Steve CzechTim Damitz
Illustrator / Von Glitschka
Photographer / Brian MacDonald